ZAHRAN, Aylena Manika. THE ROLE OF PERSUASIVE COMMUNICATION IN MARKETING: A SYSTEMATIC LITERATURE REVIEW OF APPROACHES AND BUSINESS OUTCOMES. JISS (Journal of Interconnected Social Science), [S. l.], v. 2, n. 1, p. 40–52, 2023. Disponível em: https://dynamicjournal.my.id/index.php/JISS/article/view/15. Acesso em: 14 oct. 2025.