INGRIANA, Alberta; CHANDRA, Jeremy; ROLANDO, Benediktus; NATHANAEL WIJAYA, Alessandro. CONSUMER PERCEPTION AND BRAND LOYALTY: A LITERATURE REVIEW ON MARKETING APPROACHES. JISS (Journal of Interconnected Social Science), [S. l.], v. 4, n. 2, p. 17–30, 2025. Disponível em: https://dynamicjournal.my.id/index.php/JISS/article/view/47. Acesso em: 21 jan. 2026.