Wigayha, C. K. and Chondro, J. (2024) “THE RISE OF THE INFLUENCER ECONOMY: CONTENT CREATORS OVERTAKING TRADITIONAL MEDIA IN SHAPING PUBLIC OPINION”, JISS (Journal of Interconnected Social Science), 3(2), pp. 53–66. Available at: https://dynamicjournal.my.id/index.php/JISS/article/view/48 (Accessed: 21 January 2026).