Rolando, Benediktus. “ANALYSIS OF THE EFFECTIVENESS OF THE 11.11 CAMPAIGN BY CHINESE E-COMMERCE IN DRIVING GLOBAL SALES”. JISS (Journal of Interconnected Social Science), vol. 1, no. 1, May 2022, pp. 1-16, https://dynamicjournal.my.id/index.php/JISS/article/view/2.