Ingriana, Alberta, Jeremy Chandra, Benediktus Rolando, and Alessandro Nathanael Wijaya. “CONSUMER PERCEPTION AND BRAND LOYALTY: A LITERATURE REVIEW ON MARKETING APPROACHES”. JISS (Journal of Interconnected Social Science) 4, no. 2 (November 30, 2025): 17–30. Accessed January 21, 2026. https://dynamicjournal.my.id/index.php/JISS/article/view/47.