Wigayha, C. K. and Rolando, B. (2025) “SCARCITY-INDUCED FOMO: HOW LIVE E-COMMERCE TRIGGERS IMPULSE BUYING AMONG DIGITAL NATIVES”, SYNC (Symbiosis of Numerous Context and Disciplines), 1(1), pp. 74–88. Available at: https://dynamicjournal.my.id/index.php/SYNC/article/view/27 (Accessed: 21 January 2026).