SOCIAL MEDIA TYPOGRAPHY COMMUNICATION STRATEGIES AND THEIR IMPACT ON DIGITAL BUSINESS LONGEVITY
Kata Kunci:
Social Media, Typography, Communication Strategies, Business Longevity, Digital BussinesAbstrak
Social media platforms have become an integral part of modern digital business strategies, with typography playing a crucial role in shaping communication and user engagement. This research paper examines the significance of typography in social media marketing and its impact on the long-term success and longevity of digital businesses. The study explores how the strategic application of typographic principles, such as font selection, spacing, and hierarchy, can enhance visual communication, improve user experience, and foster brand recognition. Drawing upon existing research in the fields of typography, digital marketing, and consumer behavior, the paper investigates the ways in which typography influences audience comprehension, engagement, and decision-making processes on social media platforms. The findings suggest that effective typographic design can serve as a powerful tool for businesses to establish a strong brand identity, improve information retention, and ultimately drive customer loyalty and long-term success in the digital landscape.
Referensi
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