Vol. 4 No. 1 (2025): Volume 4 Issues 1 (2025)

View Vol. 4 No. 1 (2025): Volume 4 Issues 1 (2025)

Published: 2025-05-31

THE IMPACT OF CHINESE CULTURE ON CHANGING E-COMMERCE CONSUMER BEHAVIOR IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW

Kowiyanto Kowiyanto

1-14
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EXAMINING THE INFLUENCE OF SHORT-FORM VIDEO CONTENT CREATORS ON YOUTH CONSUMER BEHAVIOR

Carmel Karaniya Wigayha

15-29
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THE RISE OF THE INFLUENCER ECONOMY: CONTENT CREATORS OVERTAKING TRADITIONAL MEDIA IN SHAPING PUBLIC OPINION

Benediktus Rolando

30-42
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THE INFLUENCE OF CHINESE CULTURE IN THE TRANSFORMATION OF E-COMMERCE CONSUMPTION PATTERNS IN INDONESIA

Benedicta Vania Rahardja

43-54
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THE ROLE OF MUSIC IN CULTURAL IDENTITY AND SOCIAL MOVEMENTS: A SYSTEMATIC LITERATURE REVIEW

Rina Hartanti

55-65
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