Vol. 4 No. 2 (2025): Volume 4 Issues 2 (2025)

View Vol. 4 No. 2 (2025): Volume 4 Issues 2 (2025)

Published: 2025-12-23

A SYSTEMATIC REVIEW OF SHORT-FORM VIDEO INFLUENCERS AND THEIR IMPACT ON YOUNG CONSUMERS

Benedicta Vania Rahardja, Benediktus Rolando, Jeremy Chondro, Alberta Ingriana

1-16
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CONSUMER PERCEPTION AND BRAND LOYALTY: A LITERATURE REVIEW ON MARKETING APPROACHES

Alberta Ingriana, Jeremy Chandra, Benediktus Rolando, Alessandro Nathanael Wijaya

17-30
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EXAMINING MULTI-FACTOR MARKETING DYNAMICS ON CONSUMER PURCHASE INTENTION: A TIKTOK SHOP ANALYSIS

Carmel Karaniya Wigayha, Benediktus Rolando

31-45
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LANGUAGE AND COMMUNICATION STRATEGIES IN CHINESE BUSINESS NEGOTIATIONS: A SYSTEMATIC REVIEW OF THE LITERATURE

Greselva Gianina Prajitno, Benediktus Rolando, Alberta Ingriana, Alessandro Nathanael Wijaya

46-60
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LEVERAGING SOCIAL MEDIA FOR SMALL AND MEDIUM ENTREPRISES GROWTH: A DIGITAL MARKETING PERSPECTIVE

Benediktus Rolando, Stefan Derian Hartono, Alberta Ingriana

61-79
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