Vol. 1 No. 1 (2025): Volume 1 Issues 1

View Vol. 1 No. 1 (2025): Volume 1 Issues 1

Published: 2025-12-01

CONTEXTUAL THEOLOGY AS A WAY TO BUILD TRANSFORMATIVE SOCIAL RELATIONS IN A MULTICULTURAL SOCIETY

Sabarani Waruwu, Parlaungan Nainggolan, Rogate Artaida Tiarasi Gultom, Dapot Damanik

1-17
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SHORT-FORM STRATEGIES: THE TRANSFORMATIVE IMPACT OF TIKTOK ON PRODUCT ADVERTISING

Benediktus Rolando

18-29
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SOCIAL MEDIA TYPOGRAPHY COMMUNICATION STRATEGIES AND THEIR IMPACT ON DIGITAL BUSINESS LONGEVITY

Vannes Winata

30-40
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ELECTRIC VEHICLES VS. CONVENTIONAL VEHICLES: WHO WILL LEAD THE TRANSPORTATION ERA?

Benediktus Rolando, Jonathan Jonathan

41-56
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BRAND ACTIVISM AND ETHICAL CONSUMPTION: ARE GEN Z CONSISTENT WITH THE VALUES THEY SUPPORT?

Vina Angelia Maha, Benedicta Vania Rahardja

57-73
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SCARCITY-INDUCED FOMO: HOW LIVE E-COMMERCE TRIGGERS IMPULSE BUYING AMONG DIGITAL NATIVES

Carmel Karaniya Wigayha, Benediktus Rolando

74-88
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