ANALYSIS OF THE EFFECTIVENESS OF THE 11.11 CAMPAIGN BY CHINESE E-COMMERCE IN DRIVING GLOBAL SALES
Keywords:
11.11 campaign, e-commerce, china, international salesAbstract
The 11.11 campaign carried out by Chinese e-commerce platforms has become one of the important phenomena in the world of global trade. However, while the campaign has been in the spotlight for many businesses, there are still some unanswered questions about the extent of its effectiveness in driving increased international sales from the platforms. This study aims to analyze the effectiveness of the 11.11 campaign in increasing international sales of Chinese e-commerce platforms. The research method used is qualitative by using relevant sources. The results of the study show that the 11.11 campaign proved effective in increasing international sales of Chinese e-commerce platforms. However, the success of the campaign is inseparable from the comprehensive digital marketing strategies carried out by these platforms, such as the use of recommendation systems, engaging content, and the trust and security given to consumers. The main key to the success of these campaigns is synchronization between manufacturers, platforms, and consumers powered by advanced technologies such as sales forecasting algorithms.
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