Vol. 2 No. 1 (2023): Volume 2 Issues 1 (2023)

View Vol. 2 No. 1 (2023): Volume 2 Issues 1 (2023)

Published: 2023-05-31

CHINESE FAMILY BUSINESSES: A SYSTEMATIC LITERATURE REVIEW GOVERNANCE, SUCCESSION, AND CULTURE

Marcellina Laurensia

1-10
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THE ROLE OF E-COMMERCE IN DRIVING THE DIGITAL ECONOMY: AN ANALYSIS OF MARKETING STRATEGIES AND THEIR INFLUENCE

Benediktus Rolando

11-24
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THE EVOLUTION OF CREATIVE ONLINE BUSINESS MODELS: INTEGRATION BETWEEN E-COMMERCE AND DIGITAL TECHNOLOGIES

Jeremy Chondro

25-39
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THE ROLE OF PERSUASIVE COMMUNICATION IN MARKETING: A SYSTEMATIC LITERATURE REVIEW OF APPROACHES AND BUSINESS OUTCOMES

Aylena Manika Zahran

40-52
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THE ROLE OF CUSTOMER EXPERIENCE AS A CATALYST IN CUSTOMER LOYALTY AND SATISFACTION IN THE DIGITAL WORLD

Rezakia Lisdza Ramadhani

53-74
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