SYSTEMATIC LITERATURE REVIEW ANALYSIS: THE SOCIO-CULTURAL IMPACT OF E-COMMERCE ON CHINESE CONSUMPTIVE SOCIETY
Keywords:
E-commerce, China, Consumptive, Socio-culture, BehaviorAbstract
This study systematically reviews the socio-cultural impacts of e-commerce on China's consumptive society. Through the Systematic Literature Review (SLR) methodology, it brings together information from articles from 49 academic works sourced from Scopus and Google Scholar databases, which highlight profound transformations in customer behavior, social interactions, and cultural values e-commerce has brought. The evidence shows that the e-commerce platforms, mostly social commerce and live-streaming, have become instruments of change in consumer habits, especially among Gen Z members. In parallel, the information notes that, one of the COVID-19 effects was that the internet alone could support the inflow of growth in the economy and thus reducing rural poverty. The study also registers that e-commerce has a twofold effect on convenient processes for employees and the transformation of conventional cultural behavior. Future research should focus on understanding long-term impacts, cultural dynamics, and sustainable consumption. This review plays a crucial role in e-commerce by highlighting its overall impact and also by drawing insights for the stakeholders making digital strategies.
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