Vol. 2 No. 2 (2023): Volume 2 Issues 2 (2023)

View Vol. 2 No. 2 (2023): Volume 2 Issues 2 (2023)

Published: 2023-11-30

CULTURAL INFLUENCE IN BUSINESS PRACTICES: A COMPARISON BETWEEN CHINA AND INDONESIA IN EVERYDAY TRADING ACTIVITIES

Stefan Derian Hartono, Jonathan Jonathan, Alberta Ingriana

1-11
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THE IMPACT OF VISUAL DESIGN ON CONSUMER ENGAGEMENT: A SYSTEMATIC REVIEW OF THE LITERATURE ON MODERN MARKETING CAMPAIGNS

Kenny Ryans Alexia, Greselva Gianina Prajitno, Vina Angelia Maha, Alberta Ingriana

12-26
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THE INFLUENCE OF PR CAMPAIGNS ON CUSTOMER ENGAGEMENT ON SOCIAL MEDIA PLATFORMS

Alberta Ingriana, Benediktus Rolando, Carmel Karaniya Wigayha

27-39
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THE INFLUENCE OF VISUAL DESIGN AND COMMUNICATION IN THE FORMATION OF CONSUMER CHOICES ON BRANDS AND BUSINESS PRODUCTS

Greselva Gianina Prajitno, Vannes Winata, Alberta Ingriana

40-50
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THE ROLE OF E-WALLETS IN IMPROVING PAYMENT ACCESSIBILITY IN BUSINESSES

Benediktus Rolando, Jeremy Chondro

51-72
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