Vol 4 No 2 (2025): Volume 4 Issues 2 (2025)

Lihat Vol 4 No 2 (2025): Volume 4 Issues 2 (2025)

Diterbitkan: 2025-12-23

A SYSTEMATIC REVIEW OF SHORT-FORM VIDEO INFLUENCERS AND THEIR IMPACT ON YOUNG CONSUMERS

Benedicta Vania Rahardja, Benediktus Rolando, Jeremy Chondro, Alberta Ingriana

1-16
- PDF (English)
CONSUMER PERCEPTION AND BRAND LOYALTY: A LITERATURE REVIEW ON MARKETING APPROACHES

Alberta Ingriana, Jeremy Chandra, Benediktus Rolando, Alessandro Nathanael Wijaya

17-30
- PDF (English)
EXAMINING MULTI-FACTOR MARKETING DYNAMICS ON CONSUMER PURCHASE INTENTION: A TIKTOK SHOP ANALYSIS

Carmel Karaniya Wigayha, Benediktus Rolando

31-45
- PDF (English)
LANGUAGE AND COMMUNICATION STRATEGIES IN CHINESE BUSINESS NEGOTIATIONS: A SYSTEMATIC REVIEW OF THE LITERATURE

Greselva Gianina Prajitno, Benediktus Rolando, Alberta Ingriana, Alessandro Nathanael Wijaya

46-60
- PDF (English)
LEVERAGING SOCIAL MEDIA FOR SMALL AND MEDIUM ENTREPRISES GROWTH: A DIGITAL MARKETING PERSPECTIVE

Benediktus Rolando, Stefan Derian Hartono, Alberta Ingriana

61-79
- PDF (English)