CULTURAL INFLUENCE IN BUSINESS PRACTICES: A COMPARISON BETWEEN CHINA AND INDONESIA IN EVERYDAY TRADING ACTIVITIES
Keywords:
Culture, Indonesia, Business Practices, China, Marketing StrategyAbstract
This study compares daily business practices in China and Indonesia, with a focus on the cultural factors that affect it. This study seeks to explore differences and similarities in trade activities between Indonesia and China, focusing on how cultural backgrounds affect business behavior in both countries. International trade is influenced not only by economic factors, but also by the cultural values that underlie the behavior of consumers and entrepreneurs. Globalization and economic integration have encouraged increasingly intensive cultural exchanges between countries in the world.
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