LANGUAGE AND COMMUNICATION STRATEGIES IN CHINESE BUSINESS NEGOTIATIONS: A SYSTEMATIC REVIEW OF THE LITERATURE
Keywords:
Chinese Business Negotiation, Communication Strategy, Cross-Cultural Negotiation, Bibliometric Analysis, Future Research DirectionAbstract
Further research is needed to explore the specific impact of China's communication strategy on the negotiation process and outcome, as well as to identify effective adaptation strategies for foreign negotiators in negotiating with Chinese business partners. By understanding more deeply the characteristics of the communication strategies used by Chinese businessmen, it is hoped that foreign negotiators can develop a more effective approach to reach mutually beneficial agreements in the context of cross-cultural business negotiations. Furthermore, bibliometric analysis can provide a more comprehensive picture of research developments in this area, including a review of the number of publications, distribution by source, citation analysis, topic trends, and keywords. The findings of this analysis can reveal areas that have been explored in depth as well as research gaps that are still open for further study.
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