LEVERAGING SOCIAL MEDIA FOR SMALL AND MEDIUM ENTREPRISES GROWTH: A DIGITAL MARKETING PERSPECTIVE
Kata Kunci:
Digital Marketing, Small and Medium Enterprises, Social Media, Customer Engagement, BusinessAbstrak
This research explores the impact of social media marketing on the growth of small businesses. It investigates how small and medium-sized enterprises utilize social media platforms to enhance their marketing strategies and achieve business objectives. The study examines the key benefits and challenges associated with social media marketing for small businesses, including customer engagement, brand building, and lead generation. A literature review analyzes existing research on social media's role in digital marketing and its effects on SME growth. The methodology involves a combination of qualitative and quantitative approaches, including surveys, case studies, and data analysis of social media metrics. The results demonstrate how effective social media strategies can contribute to increased brand visibility, customer loyalty, and ultimately, revenue growth for small businesses. The study provides practical recommendations for SMEs to leverage social media effectively and achieve sustainable growth in the digital landscape.
Referensi
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