Vol 2 No 1 (2023): Volume 2 Issues 1 (2023)

Lihat Vol 2 No 1 (2023): Volume 2 Issues 1 (2023)

Diterbitkan: 2023-05-31

CHINESE FAMILY BUSINESSES: A SYSTEMATIC LITERATURE REVIEW GOVERNANCE, SUCCESSION, AND CULTURE

Marcellina Laurensia

1-10
- PDF (English)
THE ROLE OF E-COMMERCE IN DRIVING THE DIGITAL ECONOMY: AN ANALYSIS OF MARKETING STRATEGIES AND THEIR INFLUENCE

Benediktus Rolando

11-24
- PDF (English)
THE EVOLUTION OF CREATIVE ONLINE BUSINESS MODELS: INTEGRATION BETWEEN E-COMMERCE AND DIGITAL TECHNOLOGIES

Jeremy Chondro

25-39
- PDF (English)
THE ROLE OF PERSUASIVE COMMUNICATION IN MARKETING: A SYSTEMATIC LITERATURE REVIEW OF APPROACHES AND BUSINESS OUTCOMES

Aylena Manika Zahran

40-52
- PDF (English)
THE ROLE OF CUSTOMER EXPERIENCE AS A CATALYST IN CUSTOMER LOYALTY AND SATISFACTION IN THE DIGITAL WORLD

Rezakia Lisdza Ramadhani

53-74
- PDF (English)