Vol. 1 No. 2 (2022): Volume 1 Issues 2 (2022)

View Vol. 1 No. 2 (2022): Volume 1 Issues 2 (2022)

Published: 2022-11-30

ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA IN INCREASING BRAND AWARENESS IN E-COMMERCE

Benediktus Rolando, Jeremy Chondro

1-9
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DIGITAL EXPECTATIONS VS LIFE REALITY IDENTITY CRISIS IN THE AGE OF SOCIAL

Benedicta Vania Rahardja, Benediktus Rolando, Alberta Ingriana

10-17
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DISCOUNT FRAMING ON CONSUMER PURCHASE INTENTION ON E-COMMERCE IN THE DIGITAL ERA: LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Vina Angelia Maha, Stefan Derian Hartono, Alberta Ingriana

18-31
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THE EFFECTIVENESS OF CONTENT MARKETING IN BUILDING BRAND BRANDING AND LOYALTY IN THE DIGITAL ERA

Alberta Ingriana, Greselva Gianina Prajitno

32-41
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THE IMPACT OF SOCIAL MEDIA AND INFLUENCERS ON MARKETING STRATEGY AND BRAND ENGAGEMENT

Jeremy Chondro, Marcellina Laurensia, Alberta Ingriana

42-63
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