Vol 1 No 2 (2022): Volume 1 Issues 2 (2022)

Lihat Vol 1 No 2 (2022): Volume 1 Issues 2 (2022)

Diterbitkan: 2022-11-30

ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA IN INCREASING BRAND AWARENESS IN E-COMMERCE

Benediktus Rolando, Jeremy Chondro

1-9
- PDF (English)
DIGITAL EXPECTATIONS VS LIFE REALITY IDENTITY CRISIS IN THE AGE OF SOCIAL

Benedicta Vania Rahardja, Benediktus Rolando, Alberta Ingriana

10-17
- PDF (English)
DISCOUNT FRAMING ON CONSUMER PURCHASE INTENTION ON E-COMMERCE IN THE DIGITAL ERA: LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Vina Angelia Maha, Stefan Derian Hartono, Alberta Ingriana

18-31
- PDF (English)
THE EFFECTIVENESS OF CONTENT MARKETING IN BUILDING BRAND BRANDING AND LOYALTY IN THE DIGITAL ERA

Alberta Ingriana, Greselva Gianina Prajitno

32-41
- PDF (English)
THE IMPACT OF SOCIAL MEDIA AND INFLUENCERS ON MARKETING STRATEGY AND BRAND ENGAGEMENT

Jeremy Chondro, Marcellina Laurensia, Alberta Ingriana

42-63
- PDF (English)