TRADITION AND INNOVATION: THE INFLUENCE OF CHINESE CULTURE ON MODERN BUSINESS MODELS
Kata Kunci:
Chinese culture, collectivism, innovation, sustainable business models, competitive adventage, leadershipAbstrak
The Chinese culture, with its rich traditions and values, has significantly influenced modern business models, particularly in the context of innovation and management. Core cultural principles such as guanxi (interpersonal relationships), long-term orientation, and collectivism shape decision-making, leadership, and operational strategies in Chinese enterprises. This paper explores how these cultural elements contribute to innovation, sustainable practices, and competitive advantage in a globalized world. The study highlights the integration of traditional Chinese values with digital transformation and sustainable business models, demonstrating their role in fostering resilience and adaptability in contemporary business practices.
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