THE ROLE OF CULTURAL VALUES IN BUSINESS ACTIVITIES: A COMPARISON OF TRADE PRACTICES IN CHINA AND INDONESIA
Kata Kunci:
Culture, Indonesia, Business Practices, China, Marketing StrategyAbstrak
This study compares daily business practices in China and Indonesia, focusing on the cultural factors that influence them. This study seeks to explore differences and similarities in trade activities between Indonesia and China, focusing on how cultural backgrounds affect business behavior in both countries. International trade is influenced not only by economic factors, but also by the cultural values that underlie the behavior of consumers and entrepreneurs. Globalization and economic integration have encouraged increasingly intensive cultural exchanges between countries in the world.
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