THE INFLUENCE OF GUANXI ON CHINESE BUSINESS PRACTICES IN THE INTERNATIONAL MARKET: A LITERATURE REVIEW
Kata Kunci:
International Business, Guanxi, Cross-Cultural Relations, Chinese Business Practices, Business StrategyAbstrak
This study conducted an in-depth literature review on the influence of guanxi, or social networks and typical kinship relationships in Chinese culture, on Chinese business practices in the international market. However, it is important to note that cultural differences between Chinese business practices and those of other countries can result in misunderstandings and conflicts in the implementation of guanxi in an international context. Through a synthesis and analysis of various related studies, this article seeks to identify the characteristics of guanxi, analyze its impact on various aspects of Chinese business practices, and discuss the challenges and implications for Chinese companies in navigating the global market. This research uses a qualitative method, precisely a systematic literature review, by collecting, reviewing, and synthesizing findings from various relevant literature sources, with data taken from a trusted Scopus database. The results show that guanxi plays a significant role in business strategy, relationship management, information acquisition, and resource mobilization for Chinese companies, but it can also pose challenges in adapting to different international business practices. These findings indicate the need for a more comprehensive understanding of guanxi dynamics in a global context to maximize the potential and minimize risks for Chinese companies in entering the international market.
Referensi
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