Vol. 3 No. 2 (2024): Volume 3 Issues 2 (2024)

View Vol. 3 No. 2 (2024): Volume 3 Issues 2 (2024)

Published: 2024-11-30

SHORT VIDEO CONTENT STRATEGY TO INCREASE BRAND AWARENESS THROUGH DIGITAL MARKETING ON TIKTOK IN GENERATION Z

Benedictus Lysander Tristan Setiawan, Benediktus Rolando, Alberta Ingriana

1-11
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SYSTEMATIC LITERATURE REVIEW ANALYSIS: THE SOCIO-CULTURAL IMPACT OF E-COMMERCE ON CHINESE CONSUMPTIVE SOCIETY

Alberta Ingriana, Greselva Gianina Prajitno

12-23
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THE INFLUENCE OF GUANXI ON CHINESE BUSINESS PRACTICES IN THE INTERNATIONAL MARKET: A LITERATURE REVIEW

Benediktus Rolando, Vina Angelia Maha

24-52
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THE RISE OF THE INFLUENCER ECONOMY: CONTENT CREATORS OVERTAKING TRADITIONAL MEDIA IN SHAPING PUBLIC OPINION

Carmel Karaniya Wigayha, Jeremy Chondro

53-66
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THE ROLE OF NEGOTIATION IN COMMUNICATION

Vannes Winata, Vina Angelia Maha, Alberta Ingriana

67-76
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