Vol 3 No 2 (2024): Volume 3 Issues 2 (2024)

Lihat Vol 3 No 2 (2024): Volume 3 Issues 2 (2024)

Diterbitkan: 2024-11-30

SHORT VIDEO CONTENT STRATEGY TO INCREASE BRAND AWARENESS THROUGH DIGITAL MARKETING ON TIKTOK IN GENERATION Z

Benedictus Lysander Tristan Setiawan, Benediktus Rolando, Alberta Ingriana

1-11
- PDF (English)
SYSTEMATIC LITERATURE REVIEW ANALYSIS: THE SOCIO-CULTURAL IMPACT OF E-COMMERCE ON CHINESE CONSUMPTIVE SOCIETY

Alberta Ingriana, Greselva Gianina Prajitno

12-23
- PDF (English)
THE INFLUENCE OF GUANXI ON CHINESE BUSINESS PRACTICES IN THE INTERNATIONAL MARKET: A LITERATURE REVIEW

Benediktus Rolando, Vina Angelia Maha

24-52
- PDF (English)
THE RISE OF THE INFLUENCER ECONOMY: CONTENT CREATORS OVERTAKING TRADITIONAL MEDIA IN SHAPING PUBLIC OPINION

Carmel Karaniya Wigayha, Jeremy Chondro

53-66
- PDF (English)
THE ROLE OF NEGOTIATION IN COMMUNICATION

Vannes Winata, Vina Angelia Maha, Alberta Ingriana

67-76
- PDF (English)