ROBUST: Research on Business Strategy and Transformation

ISSN(e): 3123-6235

ROBUST (Research on Business Strategy and Transformation) is a scholarly journal dedicated to exploring the multifaceted dynamics of business strategy and organizational transformation in today's rapidly evolving global landscape. The journal aims to publish rigorous research that provides critical insights into how businesses formulate, implement, and adapt their strategies to achieve sustainable competitive advantage and respond effectively to market shifts, technological disruptions, and evolving socio-economic environments. It covers a wide array of strategic topics, including corporate strategy, competitive strategy, international strategy, innovation strategy, and strategic leadership.

Beyond strategy formulation, ROBUST places a significant emphasis on the processes and challenges of business transformation. This includes research on organizational change management, digital transformation initiatives, the adoption of new business models, cultural shifts within organizations, and the role of leadership in driving large-scale transformations. The journal welcomes empirical studies, theoretical contributions, and conceptual papers that shed light on best practices, common pitfalls, and innovative approaches to transforming organizations for future resilience and growth. It serves as a valuable resource for academics, practitioners, and policymakers interested in the strategic evolution of businesses.