Published: 2025-10-31

Articles

ANALISIS DAMPAK STRATEGI PEMASARAN MEDIA SOSIAL PADA PENJUALAN DI BISNIS E-COMMERCE

Kenny Ryans Alexia, Vannes Winata

1-13

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DIGITAL MARKETING STRATEGIES IN MODERN BUSINESS: A SYSTEMATIC LITERATURE REVIEW

Carmel Karaniya Wigayha, Benediktus Rolando

13-23

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FOMO AND INSTAGRAM INFLUENCERS: A SYSTEMATIC REVIEW ON MILLENNIAL BUYING BEHAVIOR IN DIGITAL MARKETING

Benediktus Rolando, Jonathan Jonathan

24-38

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THE INFLUENCE OF MARKETING STRATEGIES ON CONSUMER PURCHASING DECISIONS

Benedictus Lysander Tristan Setiawan, Benediktus Rolando

39-62

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THE RISE OF LIVE COMMERCE: HOW SOCIAL MEDIA LIVESTREAMING IS TRANSFORMING ONLINE BUSINESS MODELS

Benediktus Rolando

63-81

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