ANALISIS DAMPAK STRATEGI PEMASARAN MEDIA SOSIAL PADA PENJUALAN DI BISNIS E-COMMERCE
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Abstract
Penelitian ini menganalisis dampak penggunaan media sosial terhadap penjualan dalam konteks bisnis e-commerce. Dalam era digital yang semakin berkembang, media sosial telah menjadi platform penting untuk interaksi antara konsumen dan merek. Melalui analisis literatur, studi ini mengeksplorasi berbagai aspek, termasuk strategi pemasaran melalui media sosial, pengaruh konten visual dan interaksi pelanggan, serta peran algoritma dalam meningkatkan visibilitas produk. Temuan menunjukkan bahwa media sosial tidak hanya meningkatkan kesadaran merek tetapi juga mendorong konversi penjualan melalui keterlibatan yang lebih tinggi dengan konsumen. Penelitian ini memberikan wawasan bagi pemilik bisnis e-commerce tentang bagaimana memanfaatkan media sosial secara efektif untuk meningkatkan penjualan, serta memberikan rekomendasi untuk strategi pemasaran di masa depan. Dengan demikian, artikel ini berkontribusi pada pemahaman yang lebih baik tentang hubungan antara media sosial dan performa penjualan dalam e-commerce.
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References
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